We help health and life sciences companies navigate the complex journey from breakthrough innovation to adoption at scale: combining health-system strategy, policy and influence, positioning, communications and market development to build trust, reputation and growth.
What we do
From innovation to impact.
Navigate the NHS and health ecosystem
We help companies understand how health systems really work — the decision-makers, clinical pathways, policy environment and partnerships that determine whether innovation gets adopted.
Shape strategy and the proposition
We turn complex science and technology into a clear, compelling proposition — defining the problem it solves, where it creates value and why it matters to health systems.
Shape policy and influence
We anticipate political, policy and regulatory change, build influential relationships and help create the conditions in which innovation can succeed.
Accelerate adoption and growth
We help turn evidence and opportunity into adoption — developing routes to market, building strategic partnerships and supporting commercial growth at scale.
Build the brand, narrative and reputation
We build and refresh brands that bring complex innovation to life — creating the positioning, narrative and communications that build understanding, trust and reputation.
How we work
We work with a small number of clients where we believe we can make a material difference. We can work as senior advisers, provide hands-on delivery, or build a specialist team around the challenge. Our engagements typically take four forms:
Board & strategic advisory
Independent counsel at board level, bringing outside perspective to strategy, reputation and growth at critical moments.
Fractional leadership
Senior strategic counsel and hands-on leadership without the cost or commitment of building a full senior function.
Adoption, market entry & growth
Focused support to sharpen the proposition, navigate the NHS, build market access and accelerate adoption and growth.
Strategic projects & campaigns
Intensive programmes around policy and influence, brand and positioning, reputation, funding, launches or critical corporate moments.
Who we work with
Growth-stage health & life sciences companies
Health tech, life sciences, genomics, digital health, AI and other science-led businesses moving from innovation towards adoption and scale.
Founders and leadership teams
Teams that need experienced senior counsel and specialist capability at a critical stage — without building a large permanent corporate affairs, marketing or strategy function.
Investors
VC and private equity investors seeking strategic support for portfolio companies – from proposition and market entry to NHS adoption, positioning and growth.
About us
We combine system influence with market influence — creating the conditions for adoption while building the brand, reputation and demand required for growth.

Sian Jarvis CB
Founder
About Sian
SH
Stephen Hankinson
Brand & Marketing
About Stephen
Partnership
Commercialisation expertise
Turning strategy and positioning into customer validation, commercial traction and growth.
Market & competitive intelligence
Market analysis and opportunity assessment to find where the strongest growth lies.
Healthcare buyer experience
Firsthand understanding of how health systems, payers and employers evaluate and adopt new solutions.
Customer & patient insight
Research, buyer-journey and behavioural science that validates propositions with the people who matter.
Digital health & AI expertise
Deep experience across digital health, diagnostics, AI and patient engagement.
US market entry
A proven, stage-gated approach to validating US opportunity without over-investing too early.
US healthcare network
Access to health systems, payers, investors and commercialisation partners across the US.
Investor & portfolio support
Commercial diligence and hands-on growth support for VC/PE firms and their portfolios.
Two-way international reach
A route for Jarvis clients into the US, and for Bluedoor’s US clients into the UK and NHS.
A flexible senior team
The right strategy, research and commercial expertise around each opportunity, without fixed overhead.